Hi there,
My name is Inês Pessoa
Founder & Creative Director of Wild Yolks
I’ve always wanted to impact people’s lives in a meaningful way and make what surrounds us more fun, functional, and interesting.
I started that journey with a bachelor's degree in Fine Arts since I loved working with concepts and visuals. But something was missing for me…
So I studied Graphic Design and realized I loved solving problems using my creativity, applying my technical art skills, and conceptual thinking.
After finishing my studies, I ventured into the Creative Agency life, and loved the experience, I felt like I had found my purpose.
But it was only when I started learning about Brand Strategy that something deeply clicked. I had a flashback of when I made a caricature of a friend for Secret Santa, and she cried because she could see her essence in the drawing... I was pretty surprised, but isn’t that what we all yearn for?
To feel seen?
I realized my designs would be much more helpful if I could get to know the businesses deeper than a briefing, just like you know a friend.
I could see myself optimizing the design process, providing more effective ROI, and not losing time with guessing and presenting options to personal taste instead of strategy-backed decision-making.
So after 6 years of intense agency rhythm, I needed to follow my intuition and test what I believed in - just like you did - and Wild Yolks was born.
My mission is to empower Purposeful Founders like you with Clarity, Confidence & Authentic representation - by nurturing your brand with understanding & personal attention to hatch your brand’s real essence.
The Concept
Why Wild Yolks?
Wild is not about being reckless, it’s about staying true.
😎 It’s having the guts to be authentic in a world of appearances.
💪 Standing firm by your purpose.
🔥 Choosing to have a brand instead of more bland.
But transforming all this into something we can experience and recognize isn’t easy, we need to dive deep to bring it all out, hence the Yolk.
Yolk—the nurturing heart of the egg.
🧡 We nurture your brand’s core—its personality, purpose, and vision.
🥚 We carefully translate that into your brand identity during incubation.
🐣 So when your brand finally hatches, it emerges authentic to its essence.
