LET’S HATCH YOUR
BRAND’S ESSENCE
Wild Yolks is a
Strategy-driven Boutique Design Studio
Hatching Authentic & Genuine Brands
BRANDING
PACKAGING
& WEBSITE
DESIGN
For Purpose-driven CPG & Service Businesses with human needs and desires at heart, that want to be found by the Community they belong to.
Enough fitting in, it’s time to belong.
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Food & Beverage
Health & Wellness
Kids & Pets
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Authenticity
Passion & Purpose
Positive Change
Playfulness
Trusted by clients featured in
“This whole process has brought us certainty”
“Our Brand is now a real person. It has feelings, passions, a face, and a way of life. It is someone we want to cherish, take care of, and help grow in order to have a meaningful impact on our clients' lives.”
- Leonor & Hugo
Quase Quase’s Founders
Quase Quase just opened their second store in only their second year of business!
Services
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Start with a strong foundation.
First immerse yourself in who you are, who you want to connect with, how you can help them, and more.
Then you will be able to objectively recognize what visual expression better suits your brand and strategy, what marketing initiatives make sense, and not think twice about what to say when talking about your business.
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Make a memorable first impression to your customers with a bespoke Brand Identity design for an authentic and emotion-provoking visual expression.
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Now more than ever, you need to know how to be bold and stand out from your competitors.
Take the step to grab that retailer’s attention so you have the opportunity to win your customer’s heart. -
Whether you only need a simple Squarespace/Wix website or something more complex and custom teaming up with a developer, I'm your gal.
Both paths lead to a consistent representation of your brand, the option only depends on your needs and budget. -
Mailer box design, Business Cards, Signs, Social Media kit, Merchandising, you name it. Anything you need to complement your brand communication can be taken care of.
YOUR BRAND PARTNER
Hi! I’m Inês Pessoa, the Founder and Creative Director of Wild Yolks and the person you will be working with to hatch your brand.
I’m obsessed with creativity, psychology, and sustainability - and I was lucky enough to find a way to apply all of that in my work.
I love using my creative brain to connect dots in the apparent chaos and transform them into a coherent concept to help solve problems.
If you’re here…
You’re probably struggling to feel your brand’s true identity in your current representation…
Does this sound too familiar?
You’re anxious about sharing your website with people
You’re apprehensive about investing in branded print materials
You’re insecure about pitching your product to a retailer or investor
Now imagine…
Feeling confident and excited to show your brand to anyone
Knowing how to present your product while communicating its uniqueness
And resonating with the audience you created your business for
Sounds too good to be true?
It’s a reality closer than you think.
And I can help you get there.
If you’re hiding, you can’t expect the right people to find you 😉. But you don’t connect with them by simply showing up, your brand has to show up as its true self.
I’m here to help you bridge that gap — by connecting the dots with Brand Strategy and visually expressing your Brand’s Essence in your Brand Identity, Packaging, and Website.
But how does it work?
The Hatching Method
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#1 DISCOVERY
In a discovery call, we’ll review your goals, needs, and struggles. Next, we'll define your mission, vision, audience, and more with an in-depth strategy workshop.
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#2 INCUBATION
I’ll present the polished brand strategy with conceptual directions. You will pick a direction, and the deep-work incubation stage will begin.
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#3 HATCHING
After nurturing the chosen direction, a fully hatched Brand Identity will be presented (logo variations, mockups, color scheme, and typography).
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#4 LIFE TOOLS
Once fine-tuned and ready for the world you will get the full Brand Package & Brand Guide. All the life tools you’ll need to keep your brand consistent.