Quase Quase.
BRAND IDENTITY DESIGN
PACKAGING DESIGN
BRAND STRATEGY
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Quase Quase is the Portuguese expression equivalent to “almost there” when a caretaker is asked when dinner is ready.
Offering flash-frozen, nutrition-packed meals, Quase Quase is all about bringing health, sustainability, and home-style comfort to busy lives, making it easy to enjoy a heartfelt meal even on the most hectic days.
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Create a brand identity that reflects Quase Quase’s core values of health, sustainability, and home-style comfort.
Design a logo that sparks an emotional connection and feels as warm as the meals themselves.
Deliver premium, sustainable packaging that reinforces the brand’s quality and commitment to the planet.
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Brand Strategy
Defined Quase Quase’s heart and soul: its values, purpose, audience, and personality.
Laid the groundwork for consistent and meaningful brand experiences across every touchpoint.
Brand Identity Design
Crafted a logo that radiates the care and warmth that goes into every meal—bringing a touch of home to the table.
Built a design system that reflects the brand’s natural, nurturing essence with earthy colors and an inviting aesthetic.
Sustainable Packaging Design
Designed versatile packaging that balances premium quality with traditional charm.
Developed a universal box system with interchangeable labels, making sustainability easy and brand consistency a given.
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With a strategic and thoughtful approach, Wild Yolks helped Quase Quase create a brand identity that feels as authentic as the meals they serve. From heartwarming design elements to sustainable packaging solutions, the result is a cohesive, relatable brand that resonates with busy families and individuals.
The proof? Quase Quase is thriving, opening its second store in Lisbon just two years after launch, proving that a little warmth and care go a long way.
Full Client Testimonial.
“Before working with Inês we had lots of ideas and concepts but they didn't play together as a whole and even some of them seemed mismatched. We basically had a name and some passions.
We had an amazing strategy workshop that opened up a new world of ideas, certainties, and directions. And though there was a divergent view on some aspects of the brand between the partners, through the strategy workshop and the whole branding process we were able to align and converge fully into one coherent brand. We discussed every little detail until we reached the sweet spot.
Working with Inês was fun and intense! She was always available for inputs, doubts and questions, was very clear about timelines and tasks at hand and was very professional in handling our online meetings.
Our Brand is now a real person. It has feelings, passions, a face, and a way of life. It is someone we want to cherish, take care of, and help grow in order to have a meaningful impact on our clients' lives.
This whole process has brought us certainty, not only of the way to go but most importantly that this is the way to go with our Brand.”
- Leonor & Hugo
Quase Quase’s Founders
Hatch your Brand.
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