Quase Quase
Brand Strategy | Brand Identity Design | Packaging Design
Quase Quase is the Portuguese expression equivalent to “almost there” when the kids ask mom when dinner is ready.
Offering flash-frozen, nutrition-packed meals, Quase Quase is all about bringing health, sustainability, and home-style comfort to busy lives, making it easy to enjoy a heartfelt meal even on the most hectic days.
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Create a brand identity that reflects Quase Quase’s core values of health, sustainability, and home-style comfort.
Design a logo that sparks an emotional connection and feels as warm as the meals themselves.
Create a premium yet caring brand experience through packaging and branding, wrapping every interaction with the warmth and comfort of a loving embrace.
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Brand Strategy
Defined Quase Quase’s values, purpose, audience, touchpoints, and personality.
Laid the groundwork for consistent and meaningful brand experiences across initial touchpoints.
Brand Identity Design
Crafted a logo that radiates the care and warmth that goes into every meal.
Built a design system that reflects the brand’s nurturing essence with a premium yet inviting aesthetic.
Sustainable Packaging Design
Designed versatile packaging that balances premium quality with traditional charm.
Developed a universal box system with interchangeable labels.
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Customers love them, Quase Quase opened its second store in Lisbon just two years after launch, proving that a little warmth and care can go a long way if your vision is clear.
They've been featured several times in well-known Portuguese magazines, they've appeared on TV and actively participate in events and workshops, all to help people live more nourishing, healthier lives.
Full Client Testimonial.
“Before working with Inês we had lots of ideas and concepts but they didn't play together as a whole and even some of them seemed mismatched. We basically had a name and some passions.
We had an amazing strategy workshop that opened up a new world of ideas, certainties, and directions. And though there was a divergent view on some aspects of the brand between the partners, through the strategy workshop and the whole branding process we were able to align and converge fully into one coherent brand. We discussed every little detail until we reached the sweet spot.
Working with Inês was fun and intense! She was always available for inputs, doubts and questions, was very clear about timelines and tasks at hand and was very professional in handling our online meetings.
Our Brand is now a real person. It has feelings, passions, a face, and a way of life. It is someone we want to cherish, take care of, and help grow in order to have a meaningful impact on our clients' lives.
This whole process has brought us certainty, not only of the way to go but most importantly that this is the way to go with our Brand.”
- Leonor & Hugo
Quase Quase’s Founders
A good brand helps your business move forward.
As your business evolves, your brand should reflect where you are and support where you’re going.
Is it time for your brand to grow into the next chapter of your business?