HATCH

YOUR AUTHENTIC BRAND

People want to buy from someone that gets them.
Authenticity + Empathy = a brand that resonates.

Wild Yolks is a
Strategy-for-Good Design Studio
Hatching Authentic Brands

BRANDING

PACKAGING

& WEBSITE

DESIGN

For Purpose-driven Brands seeking an identity & expression that feels true - and resonates with the needs, desires, and language of who they serve.

Enough fitting in, it’s time to belong.

    • Authenticity

    • Passion & Purpose

    • Positive Change

    • Playfulness

    • Food & Beverage

    • Health & Wellness

    • Kids & Pets

Trusted by clients featured in

“This whole process has brought us certainty”

“Our Brand is now a real person. It has feelings, passions, a face, and a way of life. It is someone we want to cherish, take care of, and help grow in order to have a meaningful impact on our clients' lives.”

- Leonor & Hugo

Quase Quase’s Founders

Quase Quase just opened their second store in only their second year of business!

Services

  • Start with a strong foundation.

    First immerse yourself in who you are, who you want to connect with, how you can help them, and more.

    Then you will be able to objectively recognize what visual expression better suits your brand and strategy, what marketing initiatives make sense, and not think twice about what to say when talking about your business.

  • Make a memorable first impression to your customers with a bespoke Brand Identity design for an authentic and emotion-provoking visual expression.

  • Now more than ever, you need to know how to be bold and stand out from your competitors.
    Take the step to grab that retailer’s attention so you have the opportunity to win your customer’s heart.

  • Whether you only need a simple Squarespace/Wix website or something more complex and custom teaming up with a developer, I'm your gal.
    Both paths lead to a consistent representation of your brand, the option only depends on your needs and budget.

YOUR BRAND PARTNER

Hi! I’m Inês Pessoa, the Founder and Creative Director of Wild Yolks and the person you will be working with to hatch your brand.

I’m obsessed with creativity, psychology, and sustainability - and I was lucky enough to find a way to apply all of that in my work.

I love using my creative brain to connect dots in the apparent chaos and transform them into a coherent concept to help solve problems.

If you’re here…

You probably feel stuck because your current brand identity doesn’t do your business justice…

Does this sound too familiar?

  • You’re anxious about sharing your website

  • You’re apprehensive about investing in that branded print order

  • You’re losing opportunities fearing your brand won’t be taken seriously

How would you feel if…

  • You were confident and excited to show your brand to anyone

  • You could relax knowing your brand works for you - not against you

  • Your audience felt grateful for the help instead of feeling sold to

Sounds too good to be true?

It’s a reality closer than you think.
And I can help you get there.

People can’t see a brand behind a shell — it’s too superficial and messy to connect.
If your brand shows up authentically, speaking the language of your audience, and offering a solution to a personal problem - you find your loyal brand community.

I’m here to help you crack that shell — by connecting the dots with strategy, design, and communication, your brand can finally belong and be of service.

But what’s the process?

The Hatching Method

  • #1 UNDERSTANDING

    First thing’s first- Understanding.
    We go over your goals, needs, and struggles. Define your mission, vision, audience, and more. Uncovering your brand’s essence and strategy.

  • #2 INCUBATION

    You get a refined brand strategy and aligned concept directions. Together we decide on the most suited one, and the deep-work incubation stage begins, where your brand starts to gain shape.

  • #3 HATCHING

    After nurturing the chosen direction, we present a fully hatched Brand Identity, where strategy & concept are brought together in the logo, color palette, typography, and more.

  • #4 LIVING

    Once fine-tuned and ready for the world you will get the full Brand Package with everything you need, and Brand Guide on how to use your design assets to keep your brand consistent.

Enough fitting in, it’s time to

BELONG

Are you ready?