HATCH
YOUR AUTHENTIC BRAND
People want to buy from someone that gets them.
Authenticity + Empathy = a brand that connects.
Wild Yolks is a
Strategy-for-Good Design Studio
Hatching Authentic Brands
BRANDING
PACKAGING
& WEBSITE
DESIGN
For Your Purpose-driven Business to hatch into a Brand that feels Authentic, Connects and Grows.
Just You + Who You Serve, no shells in between.
-
Curiosity + Play
Purpose + Co-creation
Human to Human
-
Food & Beverage
Health & Wellness
Kids & Pets
Trusted by clients featured in
“This whole process has brought us certainty”
“Our Brand is now a real person. It has feelings, passions, a face, and a way of life. It is someone we want to cherish, take care of, and help grow in order to have a meaningful impact on our clients' lives.”
- Leonor & Hugo
Quase Quase’s Founders
From Dream to Reality in 2 years:
Two stores in the heart of Lisbon
A growing loving community of customers
Featured in big National Magazines and TV
How?
By leading with heart & purpose
Showing up authentically
And following a clear strategy.
Services
-
Start with a strong foundation.
First immerse yourself in who you are, who you want to connect with, how you can help them, and more.
Then you will be able to objectively recognize what visual expression better suits your brand and strategy, what marketing initiatives make sense, and not think twice about what to say when talking about your business.
-
Make a memorable first impression to your customers with a bespoke Brand Identity design for an authentic and emotion-provoking visual expression.
-
Now more than ever, you need to know how to be bold and stand out from your competitors.
Take the step to grab that retailer’s attention so you have the opportunity to win your customer’s heart. -
Whether you only need a simple Squarespace/Wix website or something more complex and custom teaming up with a developer, I'm your gal.
Both paths lead to a consistent representation of your brand, the option only depends on your needs and budget.
YOUR BRAND PARTNER
Hi! I’m Inês Pessoa, the Founder and Creative Director of Wild Yolks and the person you will be working with to hatch your brand.
I’m obsessed with creativity, psychology, and positive change - and I was lucky enough to find a way to apply all of that in my work.
I love using my creative brain to connect dots in the apparent chaos and transform them into a coherent concept to help solve problems.
If you’re here…
You know something’s off.
Your brand isn’t pulling its weight, and that’s holding you back.
Does this sound familiar?
Sharing your Website fills you with anxiety & imposter syndrome
Investing in Packaging and Print is needed but you can’t commit, stuck in the overthinking loop - costing you time, money, and sanity
You fear your Brand isn’t taken seriously - or worse, that it’s pushing people away
Now imagine…
Feeling excited & confident showing off your Brand - to anyone, anywhere
Knowing precisely who your Brand is and how to communicate it - IRL & Online
Your customers genuinely connect with your Brand - so selling feels less sticky and more like helping your community thrive
How would you feel?
It’s a reality closer than you think.
And I can help you get there.
People can’t connect with a brand stuck behind a hard shell - it needs to hatch.
Your product is solid, but for a loyal community to form, your brand needs to show up authentically and speak to your audience.
I’m here to help you crack that shell. Through strategy, design, and communication, we’ll connect the dots so your brand belongs - and thrives in service to the people who need it.
“So what’s the process?”
The Hatching Method
-
#1 UNDERSTANDING
First thing’s first- Understanding.
We go over your goals, needs, and struggles. Define your mission, vision, audience, and more. Uncovering your brand’s essence and strategy. -
#2 INCUBATION
You get a refined brand strategy and aligned concept directions. Together we decide on the most suited one, and the deep-work incubation stage begins, where your brand starts to gain shape.
-
#3 HATCHING
After nurturing the chosen direction, I’ll present your fully hatched Brand Identity, where strategy & concept are brought together in the logo, color palette, typography, and more.
-
#4 LIVING
Once fine-tuned and ready for the world you will get the full Brand Package with everything you need, and Brand Guide on how to use your design assets to keep your brand consistent.